I love this idea as they're really taking advantage of web 2.0, and making loads of money off the value that mass collaborations bring. A whole new route for online advertising has been built! I wonder how much money will Google make off this.

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yeah i find it difficult to wrap my head around google's revenue method. Hard to imagine that making a few cents off an impression can really make them BILLIONS! On that note though, it is a great application of web 2.0 and I look forward to seeing how they take Youtube one step further in tailoring ads to the members uniquely based on their interests.
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