There is an extremely popular video on YouTube recently. It features a woman "going insane after missing her flight". Insane is an understatement. The woman was simply out of control. She was screaming out displeasures, slamming her fists, and writhing on the floor. Check it out yourself:
The number of views have increased by a million in the last 21 hours! The video has drawn more than 3.1 million views ever since it was posted on YouTube 5 days ago, and edited videos (i.e. the same video, but with English subtitles: http://www.youtube.com/watch?v=IHp7tn9yfm4&feature=related) are being posted rapidly as well. This definitely qualifies as a "viral video".
This gets me thinking. A business can easily step in right now, or even a couple days earlier to take advantage of this kind of viral videos. Through a negotiation of compensation, the person who posted this video can put the name of a business on the video for advertising purposes. For example, Air Canada can pay $10, 000 to have a message that says "If this poor lady chose Air Canada, this will never happen" pop up at the end of the video. Done deal! Easy business!
There are many ways around this as well. The person who posted this video can offer different things at different price levels. For example, $20, 000 to name the video after a business, or $5, 000 to have a pop up window visible for 5 seconds.
I'm sure there can be a lot of details in a negotiation like this, but all I know is that the person who owns the video has nothing to lose by accepting the unexpected compensation (maybe a minute of work to put the message in the video), and moreover, it's an awesome deal for businesses to only pay thousands of dollars for literally millions of views.
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