First , the success of advertisements is almost impossible to be measured accurately. Second, advertisement's ability to draw attention is decreasing as well, because there are just too many ads from too many companies everywhere! Threfore, in the middle of an economy crisis, companies choose to cut their advertising budget.
This is an opportunity for your business! When everyone is holding their ads back, it's the perfect time for you to push your ads out. Imagine how much more attention you'll get competing with 1 ad instead of competing with 10 000 ads.
You might be saying, "I know I should advertise, but my advertising budget is 50% smaller as well". Well, you just have to be creative, and not rely on the traditional media channels like TV and Radio. Try "guerilla marketing", the unconventional and low cost advertising that grabs everyone's attention. You'll just have to keep your employees (to generate creative ideas), and don't give up on advertising!
Take advantage of this opportunity, think hard, and impress! Your ad might even end up on YouTube if it's THAT good! If you're stuck, check this video out:
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